Korean dealer promotes ETC products virtually

In the past year, the entertainment and lighting industry has found creative ways to stay connected with customers and business partners. C&C Lightway, the ETC dealer in Korea, has started offering virtual resources to keep end users updated on the latest product info.

Due to travel limitations and social distancing measures, C&C decided to take a virtual approach to sharing ETC product with end users. The team developed videos for YouTube to demonstrate how to navigate ETC Eos consoles. Console users find them very useful, especially when encountering questions that are difficult to explain in a phone conversation.

C&C loves to interact with customers and console users. In addition to creating product demo videos on YouTube, their professional team conducts regular webinars on Zoom to share the new features of ETC products, tips and tricks on Eos consoles and Augment3d, as well as their insight on the latest industry trends.

The latest webinar was hosted in January 2021 and was well-received by the attendees.  YS Choi commented, “We had a fruitful conversation in the webinar. Participants are happy and satisfied. And we can exchange ideas and respond to inquiries in real-time. Some customers even came to our company for console training and other business collaboration after joining the webinar. It helps build up a connection with potential customers and drive more business.” YS is the Assistant Manager of Console Operator of C&C. He is the console expert and led the webinar discussion.

C&C will soon upgrade its equipment to enhance the video quality to reach customers in the digital world with the best experience.

To learn more about C&C Lightway, please visit their website or subscribe to their YouTube channel.