Privacy Policy
Last Updated: January 15, 2021
This Privacy Policy describes the information collected through this website “Site” and how that information is used and shared. Electronic Theatre Controls, Inc., and its affiliates, (“ETC,” “we,” “us,” or “our”) may collect or receive the types of information described below
in connection with your access to and use of the Site, including your account registration on the Site and any information you may post to the site (together, “Collected Information”).
Please read this Privacy Policy and the Terms of Use carefully to understand our policies and practices regarding Collected Information and how we use and share it. By accessing, using or submitting information via this Site, you agree on behalf of yourself and any company that you represent (together, “you” and “your”) to this Privacy Policy, our Terms of Use Policy, and our Acceptable Use Policy, in addition to ETC’s use and sharing of information as discussed below. If you
do not agree with this Privacy Policy, please do not access or use this Site.
This Privacy Policy is incorporated
into and made a part of our Terms of Use.
Changes to this Privacy Policy
We may amend or otherwise modify this Privacy Policy at any time. All modifications will take effect immediately upon posting of the updated Privacy Policy on the Site. By accessing or using the Site after modifications are posted, you agree to those modifications. Material changes will be conspicuously posted
on the Site. You are encouraged to revisit this Privacy Policy from time to time in order to review any changes that have been made. The date on which this Privacy Policy was last updated is noted at the beginning of this Privacy Policy.
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General
ETC respects the privacy of all visitors to the Site. Whether you provide us with your personally identifiable information is your decision. You do not have to tell us who you are or reveal anything further about yourself to visit this Site. We collect only the information necessary to maintain a satisfactory business
relationship with you or your company.
Notwithstanding the above, we may collect and use other information that may be considered personally identifiable information in some jurisdictions (such as your IP address) in order to make our website accessible to you. Such information will automatically be transmitted by your computer. Without your explicit consent,
we will not use such information for any other purpose than making the Site accessible to you.
This Privacy Policy does not apply to information that we may collect through any medium other than the Site (e.g., collected offline), or to information collected by any person or entity other than us (such as a third-party website or a third-party application).
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Information about ETC’s Data Transfer Practices
ETC’s subsidiaries around the world, including those within the European Economic Area (EEA) and the United Kingdom (UK), transfer PII to ETC’s headquarters, located in Middleton, Wisconsin, USA. Such data transfers are made pursuant to Standard Contractual Clauses, as advised by the European Data Protection Board. ETC actively monitors guidance and regulations pertaining to data transfers around the world and endeavors to update its practices as necessary.
Electronic Theatre Controls, Inc. commits to resolve complaints about your privacy and our collection or use of your personal information. Individuals with inquiries or complaints regarding this privacy policy should contact Electronic Theatre Controls, Inc. at:
ETC - Attention Office of General Counsel
3031 Pleasant View Road
Middleton, WI 53562
USA
Email:
privacy@etcconnect.com
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Information about Electronic Theatre Controls GmbH’s Data Protection Officer
Pursuant to Section 38 of the German Data Protection Amendment Act, Electronic Theatre Controls GmbH has appointed the following Data Protection Officer:
Dr. Sebastian Kraska
Marienplatz 2
80331 Munich
Germany
Email:
dpo-contact@iitr.de
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Information We Collect
Here is the information we collect through our Site and how we use it:
- Personally Identifiable Information. In this Privacy Policy, "personally identifiable information" (PII) means any information relating to an identified or identifiable natural person or reasonably capable of being associated with or linked with a consumer or household, including but not limited to an individual's name, postal address, e-mail address, and phone number. You can visit the Site
without sharing PII, but you will be required to provide PII in order to use certain Site features.
- MyETC. MyETC is an added feature of this Site that allows you to customize your experience on the Site and access information for your type of membership. If you choose to open a MyETC account, we will collect the following PII from you, for the
purpose(s) listed in the chart below:
Data Collected |
Purpose for Collection |
Legitimate Grounds for Collection |
First and Last Name* |
Set up MyETC account |
Performance of a contract - necessary for setting up MyETC account |
Email* |
Set up MyETC account;
marketing purposes |
Performance of a contract - necessary for setting up MyETC account; Consent for marketing purposes |
Country* |
Set up MyETC account |
Performance of a contract - necessary for setting up MyETC account |
Display name and Password* |
Set up MyETC account |
Performance of a contract - necessary for setting up MyETC account |
Address |
Marketing |
Consent |
Phone number |
Marketing |
Consent |
Organization |
Marketing |
Consent |
Occupation |
Marketing |
Consent |
Industry |
Marketing |
Consent |
*Required to set up MyETC account
Use of PII for Marketing. Marketing emails are sent via a third party, Robly Digital Marketing LLC (Robly). If you do not wish to receive promotional materials, marketing materials email offers or newsletters from us, you can opt-out of receiving such information from us
(other than emails related to the completion of your registration, correction of user data, change of password and other similar communications essential to your transactions on the Site) by using the unsubscribe process at the bottom of the email, by checking the relevant box located on the form on which we
collect your data, adjusting your user preferences in your MyETC account profile, if applicable, or by sending us an email stating your request to
webmaster@etcconnect.com.
- Product Registration. If you have opened a MyETC account, you will have the choice to register any of our products you or your organization have purchased. Registration of these products is not required. If you choose to register a product, we will collect the following PII from you, for the purpose(s) listed
in the chart below:
Data Collected |
Purpose for Collection |
Legitimate Grounds for Collection |
Company Name or Individual Name* |
Register Product |
Performance of a contract - necessary for registering product |
Address* |
Register Product |
Performance of a contract - necessary for registering product |
Phone Number* |
Register Product |
Performance of a contract - necessary for registering product |
*Required to register a product
- Contacting ETC through the Site. You may contact us via the Site, or by calling or writing to us. If you choose to contact us, we will collect the following PII from you, for the purpose(s) listed in the chart below:
Data Collected |
Purpose for Collection |
Legitimate Grounds for Collection |
Name* |
Respond to your inquiry |
Performance of a contract - necessary for responding to your inquiry |
Email* |
Respond to your inquiry |
Performance of a contract - necessary for responding to your inquiry |
Phone Number* |
Respond to your inquiry |
Performance of a contract - necessary for responding to your inquiry |
*Required to contact us
- ETC’s Online Community. If you have opened a MyETC account, you may participate in ETC’s Online Community forum (the “Forum”). No additional PII is collected to enable you to participate in the Forum and you are not required to share any PII in order to post on the Forum. Anything you post to the Forum, however, is visible by all Forum participants and will be saved. At any time, you may request deletion of your Forum account, and/or any PII that you included within a Forum post. We will process your deletion request within 30 days of receiving your request. By posting on the Forum, you consent to the
cross-border transfer of any PII you have shared; you also consent to our
Terms of Use and
Acceptable Use Policies.
- HES Forum. HES Forum is an added feature of this Site that allows you access to information regarding our products, services, and expertise, as well as to add your own content. Anything you post to the Forum is visible by all Forum participants and will be saved until you request deletion of your post or deletion of your entire HES Forum account. We will then delete your post and/or account along with your PII within 30 days of receiving your request. You are not required to share any PII in order to post on the Forum. By posting on the Forum, you consent to the cross-border transfer of any PII you have shared; you also consent to our Terms of Use and Acceptable Use Policies. If you choose to register an HES Forum account, we will collect the following PII from you, for the purpose(s) listed in the chart below:
Data Collected |
Purpose for Collection |
Legitimate Grounds for Collection |
Username* |
Submit Request |
Performance of a contract - necessary for submitting request |
Email* |
Submit Request |
Performance of a contract - necessary for submitting request |
Role (Manufacturer, Owner, or User)* |
Submit Request |
Performance of a contract - necessary for submitting request |
*Required to register an HES Forum account
- Fixture Library. You may use this form to submit requests for Hog console fixture libraries. If you choose to submit a request, we will collect the following PII from you through third party processor Atlassian, for the purpose(s) listed in the chart below:
Data Collected |
Purpose for Collection |
Legitimate Grounds for Collection |
Username* |
Set up an HES Forum account |
Performance of a contract - necessary for setting up an HES Forum account |
Email* |
Set up an HES Forum account |
Performance of a contract - necessary for setting up an HES Forum account |
Password* |
Set up an HES Forum account |
Performance of a contract - necessary for setting up an HES Forum account |
*Required to submit a request from the fixture library
- Financial Information. You may purchase ETC swag and other items through
https://shop.etcconnect.com/ or (
https://shop.etcconnect.eu/ if you are located in the EU). Purchases of products or services must be made by credit or debit card. All credit and debit card information is provided directly to our PCI-compliant third-party payment processor BigCommerce. We do not directly access or handle any
financial information collected via this Site. If you make a debit or credit card payment online, you will be taken to a website operated by BigCommerce, who will take your payment. Payment by credit or debit card is subject to the approval of the card issuer. We will not be liable in any way if a card
issuer refuses to accept a credit or debit card for any reason. You should not communicate credit card or other payment information via email, as it is not secure. To make a purchase, the following PII will be collected from you, for the purpose(s) listed in the chart below:
Data Collected |
Purpose for Collection |
Legitimate Grounds for Collection |
Name* |
Place Order |
Performance of a contract - necessary to place order |
Email* |
Place Order |
Performance of a contract – necessary to place order |
Company Name |
Place Order |
Performance of a contract – necessary to place order |
Phone Number* |
Place Order |
Performance of a contract – necessary to place order |
Address* |
Place Order |
Performance of a contract – necessary to place order |
Payment Information* |
Place Order |
Performance of a contract – necessary to place order |
*Required to make purchase
- Online Training. You may register for online training through the Site. If you choose to register for online training, we will collect the following PII from you through third party processor Web Courseworks, Ltd., for the purpose(s) listed in the chart below:
Data Collected |
Purpose for Collection |
Legitimate Grounds for Collection |
Name* |
Registration for online training |
Performance of a contract - necessary to register for online training |
Company Name |
Registration for online training |
Performance of a contract - necessary to register for online training |
Phone Number* |
Registration for online training |
Performance of a contract - necessary to register for online training |
Address* |
Registration for online training |
Performance of a contract - necessary to register for online training |
Payment Information* |
Registration for online training |
Performance of a contract - necessary to register for online training |
*Required to register for online training
- Technical Training. You may register for technical training through the Site. If you choose to register for technical training, we will collect the following PII from you through third party processor Cvent, for the purpose(s) listed in the chart below:
Data Collected |
Purpose for Collection |
Legitimate Grounds for Collection |
Name* |
Registration for technical training |
Performance of a contract - necessary to register for technical training |
Company Name/Organization
/School* |
Registration for technical training |
Performance of a contract - necessary to register for technical training |
Email Address* |
Registration for technical training;
marketing purposes** |
Performance of a contract - necessary to register for technical training; consent for marketing purposes |
Phone Number* |
Registration for technical training |
Performance of a contract - necessary to register for technical training |
Address* |
Registration for technical training |
Performance of a contract - necessary to register for technical training |
Payment Information* |
Registration for technical training |
Performance of a contract - necessary to register for technical training |
*Required to register for technical training
**Marketing emails are sent via a third party, Robly.
- Conferences Registration. You may register for ETC conferences through the Site. If you choose to register for an ETC conference, we will collect the following PII from you through third party processor Cvent, for the purpose(s) listed in the chart below:
Data Collected |
Purpose for Collection |
Legitimate Grounds for Collection |
Name* |
Registration for conference |
Performance of a contract - necessary to register for conference |
Company* |
Registration for conference |
Performance of a contract - necessary to register for conference |
Job title |
Registration for conference |
Performance of a contract - necessary to register for conference |
Email Address* |
Registration for conference;
marketing purposes** |
Performance of a contract - necessary to register for conference; consent for marketing purposes |
Phone Number work*
and mobile |
Registration for conference |
Performance of a contract - necessary to register for conference |
Address* |
Registration for conference |
Performance of a contract - necessary to register for conference |
Payment Information* |
Registration for conference |
Performance of a contract - necessary to register for conference |
*Required to register for conference
**Marketing emails are sent via a third party, Robly.
- Support.etcconnect.com. ETC offers support.etcconnect.com as an additional support tool for our end users. If you choose to access this support site while logged into your MyETC account, the support site will keep track of the pages you view for thirty days through third party administrator MindTouch. ETC may
use this information to tailor the support site’s content in order to better serve our end users. If you do not want your navigation of the support site to be tracked, please sign out of your MyETC account before navigating the support site. Please note, some content on the support site
will not be available to you if you are not logged into your MyETC account.
If you choose to stay logged into your MyETC account while navigating the support site, the following PII will be collect from you through third party administrator MindTouch, for the purpose(s) listed in the chart below:
Data Collected |
Purpose for Collection |
Legitimate Grounds for Collection |
Navigation of support site |
Tailor support site’s content |
Legitimate interest of ETC |
- Schedule a Demo. You may schedule a demo of ETC products through our website. If you choose to schedule a demo, we will collect the following PII from you through third party processor Microsoft, for the purpose(s) listed in the chart below:
Data Collected |
Purpose for Collection |
Legitimate Grounds for Collection |
Name* |
Registration for demo |
Performance of a contract - necessary to register for demo |
Email Address* |
Registration for demo |
Performance of a contract - necessary to register for demo |
Phone Number* |
Registration for demo |
Performance of a contract - necessary to register for demo |
City, State/Province/Region, Country* (needed to determine which ETC office will organize demo) |
Registration for demo |
Performance of a contract - necessary to register for demo |
Venue/company |
Registration for demo |
Your consent |
*Required to register for demo
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Other Information
When you access and interact with the Site, we will make temporary use of other information in addition to the PII mentioned above as technically necessary in order to make the Site accessible to you, including the IP address of the device you are using to access the Site.
Such information will automatically be transmitted by your computer. Without your explicit consent, we will not use such information for any other purpose than making the website accessible to you. In addition, we will destroy such information after seven days.
We may also collect other information in addition to the PII mentioned above about those visits. For example, our servers may receive and record information about your computer, device, and browser, including potentially the IP address, browser type, and other software or hardware
information. This information is never used to identify you personally and never combined with other personal data such as PII stored in your MyETC account or otherwise sent to us through our website. Such information includes the following:
- Usage Details and IP Address. As you navigate through this Site, details of your visits to this Site, including, but not limited to, traffic data, location data, logs, the resources that you access, and information about your computer and internet connection, including your truncated IP address, operating system
and browser type may be automatically transmitted by your computer. We may use this information for system administration and access to the Site.
- Cookies. "Cookies" are pieces of information that a website sends to your computer while you are viewing a website. To see our Cookie Policy,
click here.
- Web beacons. "Web beacons" are electronic images, tags or scripts that allow a website to access cookies and help track general usage patterns of visitors to a website. Web beacons can recognize certain types of information, such as cookies, time and date of a page view and a description of
the page where the Web beacon is placed. We may use Web beacons to compile information regarding use of this Site.
- Profiling. We will not use your PII for decisions based solely on automated processing if the decision produces legal effects concerning you or significantly affects you, unless you gave your explicit consent for this processing.
- Security. We are committed to ensuring that your personal data is secure. In order to prevent unauthorized access or disclosure, we have put in place appropriate technical and organizational measures to safeguard and secure the personal data we process. Although we use reasonable security measures to help protect against the loss, misuse, and alteration of information under our control, we cannot ensure or guarantee that loss, misuse, or alteration of your personally identifiable information or other Collected Information will not occur. If, despite all our efforts, a data breach
does occur, we shall take all reasonable steps to limit the damage. In case of a data breach which is likely to result in a high risk, and depending on the circumstances, we will inform you about remedial actions to prevent any further damage when required under applicable law. We will also inform the relevant supervisory
authority or authorities without undue delay, when required under applicable law.
- Disclosure of PII. We will only disclose PII to our affiliated companies, agents, and/or subcontractors for the purposes identified above, where necessary. In such cases, the agent or subcontractor will be obligated to use that PII in accordance with the terms of this Privacy Policy. We will not sell, distribute or lease your
PII to third parties unless we have your permission or are required to do so by law. We may disclose your PII to the extent that it is required to do so by applicable law, in connection with any legal proceedings or prospective legal proceedings, and in order to establish,
exercise, or defend our legal rights.
We may be required to release personal data of EU individuals in response to lawful requests from public authorities including to meet national security and law enforcement requirements.
- Aggregation and De-Personalization
(Pseudonymisation). We may take your PII, make it non-personally identifiable and combine it with other Collected Information about other individuals. Such aggregated information describes users as a group but does not reveal the identity of individual users. We may use and disclose to third parties such
aggregate or de-personalized information in any manner and without notice or compensation to you.
- Business Transfers. We specifically and expressly reserve the right to disclose, lease, sell, assign and transfer Collected Information (including your PII) to the successor or acquiring entity in the event of or in connection with a Business Transfer. A "Business Transfer" means a sale, acquisition, merger, consolidation,
reorganization, bankruptcy or other corporate change of control involving us, regardless of whether the Business Transfer relates to a part or a whole of our business. Before we disclose your PII in the context of a Business Transfer, we will notify you and give you a
reasonable time period to object to such transfer. That successor or acquiring entity will be bound by this Privacy Policy as it applies to that information. Nothing in this Privacy Policy is intended to interfere with our ability to transfer all or part of our business, equity,
and/or assets (including this Site) to an affiliate or independent third party at any time, for any purpose, without any limitation, without notice, any without any compensation to you, whatsoever.
- Third Party Transfers. Under certain circumstances, we may remain liable for the acts of our third-party agents or service providers who perform services on our behalf for their handling of EU Personal Data that we transfer to them.
- Retention of PII. We will retain your PII while your MyETC or or HES Forum account is still active. You may contact us as instructed below to request your MyETC or HES Forum account be deleted. We will then delete your account along with your PII within 30 days of receiving your request. If you place an
order through the ETC Swag Store, we will have to store the PII relating to such order for at least as long as necessary to fulfil the order and as long as necessary for compliance with statutory tax and accounting requirements in accordance with our Record Retention Policy, even if you do not have a MyETC
or HES Forum account or if your MyETC or HES Forum account has meanwhile been deleted. Please contact the relevant third party for information regarding data retention collected through that third party.
- User Generated Content. You are responsible for any content, including PII that you create, post, or otherwise submit to be published or displayed (“posted”) on this Site ("User Generated Content"). Your User Generated Content is posted on and transmitted to other users of this Site at your own risk. We cannot control the actions of
other users of this Site with whom you may choose to share your User Generated Content. As a result, we cannot and do not guarantee that your User Generated Content will not be viewed by unauthorized persons. You understand and acknowledge that, even after removal, copies of User Generated Content may
remain viewable in cached and archived pages, or might have been copied or stored by other Site users. For information on submitting User Generated Content, please review our
Terms of Use and
Acceptable Use Policies. We may use and disclose User Generated Content, excluding components that consist of PII, in any manner and with any person.
- Information You Disclose to Third
Parties. You may be presented with an opportunity to receive information and/or marketing offers from third parties as a result of your access to or use of this Site. This Privacy Policy does not apply to such information. All information you disclose to such third parties will be subject
to the privacy policies and practices of such third parties, as applicable. We will not have access to any information you choose to disclose to such third parties. We are not responsible for the privacy policies or practices of any third party. You should review the privacy policies and
practices of each third party prior to disclosing information to them.
- Access by Children. The Site is not directed at children under 16 years of age. You must be at least 16 years of age to register with or use this Site. We do not knowingly collect or use information from children under 16 through the Site. If you are under 16 years of age, do not send
any information about yourself to us or otherwise enter any information about yourself on this Site, including your name, address, telephone number or e-mail address. If you believe that we might have any information from or about a child under 16 years of age, please contact us at
privacy@etcconnect.com.
- Site Access From Outside the United
States. This Site is operated in the United States. If you are located in the European Union, Canada or elsewhere outside of the United States please be aware that Collected Information will be transferred to, stored, and processed in the United States. If you open a MyETC account or HES Forum account, or post to either
Forum, you acknowledge that your data will be processed in the United States.
- Right to Access Correct and Delete, Withdraw Consent, Restrict, and Object to, Processing Your
PII. If you have created a MyETC account or HES Forum account through this Site, then you have the right to access, review, and update your PII by logging into this Site, visiting your account profile page and making changes, including submitting a request to delete your account information.
You also have the right to request: the categories of, and specific pieces of, personal information we have collected about you, if any; the categories of sources from which we collected this personal information, if any; the business or commercial purpose for which we collected this personal information, if any; and the categories of third parties with whom we have shared this personal information, if any.
You also have the right to request access details of any PII which we hold about you, to restrict or object to our processing of your PII, and to request we delete any pieces of personal information we have on you, if any.
We will not discriminate against you in any way for exercising any of your rights listed above.
We will require that you verify the username and/or email address associated with your account or order in order to verify your identity before performing any of the requests discussed above. If using an authorized agent to make a request, we will require a written and signed statement giving the authorized agent permission to make the request on your behalf.
We do not sell any PII. We may disclose PII to a third party for a business purpose, as detailed in this Privacy Policy under Section 4 – Information We Collect.
Where you have given us consent to process your PII, you may withdraw this consent at any time.
If you have questions or concerns about our privacy practices or this Privacy Policy or wish to make a request regarding your PII, please contact us at any of the following:
TELEPHONE |
FAX |
MAIL |
EMAIL |
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+1 (608) 831-4116
Toll-free: 1-800-688-4116
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+1 (608) 836-1736
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Attn: Privacy
Electronic Theatre Controls, Inc
3031 Pleasant View Rd.
Middleton, WI 53562, USA |
privacy@etcconnect.com
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