ETC participates in Chinese building design conference

On July 3^rd and 4^th, the Global Business Engine (GBE) held the 2014 China Cultural Building Design and Operation Congress ("the Congress") in Shanghai. The event focused on innovations, trends and applications in the development of Chinese cultural buildings, with 200 experts lending their knowledge. ETC Western Regional Architectural Manager Karl Haas was one of the keynote speakers, sharing his 30-year experience in the implementation and operation of lighting control systems.  

Haas started his presentation with an overview of ETC product lines, from entertainment-lighting controls to automated rigging systems. He then focused on the design, integration and implementation that must be taken into account when installing a lighting control system in commercial spaces. "The system must be designed in a way that will serve the intended function," Haas explained. "System integration has to be detailed and communicated clearly, and system implementation needs to be accurately executed and commissioned." Haas presented several case studies that demonstrated his points: the Anaheim Grand Plaza project, which emphasized the simulation feature of ETC's Unison® Mosaic® control system; the Denver Hyatt Hotel, which was upgraded to the newer ETC Unison Paradigm® control system after using its previous system for 10 years; and the LDS Conference Center, which over the past 14 years has substantially upgraded its Proscenium Theatre with Unison controls, entertainment consoles and lighting fixtures.

Haas then talked about the x7 Color System, which provides a more complete range of color and has been applied to all ETC LED luminaires, including Selador® Classic™, Selador Desire®, and Source Four LED™ products.  He also showed ETC's latest development, the Source Four LED CYC adapter that attaches to the front of any Source Four LED luminaire to boldly light backdrops and cycloramas. 

"The Congress was an inspirational couple of days, discussing the social, political and aesthetic impact of China's cultural buildings and facilities with architects, designers, owners, operators, city officials and manufacturers," comments Haas. "There was a general 'call-to-arms' for both responsible and exciting building designs that have a profound impact on the surrounding community and environment."

Hangzhou YiDaShi, ETC's official dealer was a gold sponsor of the Congress and demonstrated Unison Mosaic controls, and Source Four LED Daylight, Source Four LED Tungsten, Source Four LED Series 2 Lustr® and Source Four Mini LED luminaires. Attendees were captivated by their high quality of brightness and powerful color-mixing capabilities. "YiDaShi's primary sponsorship of the event clearly indicated that they are a company ready to respond to a booming construction and development cycle. ETC's association with YiDaShi combines an industry leader in dimming, control and fixtures with a committed Chinese partner," describes Haas.

Guo Danfang, COO of Hangzhou YiDaShi, summarizes: "Participants in the Congress all generously shared their insights and expertise, and we gained a better understanding of what the operators and owners of cultural buildings think about the market. We enjoyed showing them ETC's strength and specialty in architectural lighting."