ETC goes red to support #WeMakeEvents movement
To support the
#WeMakeEvents movement happening across North America, ETC will light the exterior and interior lobby of its headquarters building on September 1 from sundown to midnight. Venues across North America will be lit in red to bring awareness to the continued struggles of the live event industry due to COVID-19. As the global leader in manufacturing of lighting, rigging, and control equipment for entertainment venues around the world, ETC has seen firsthand the impact of the global pandemic on the industry.
A statement from #WeMakeEvents gives the following statistics, “Due to COVID-19, 62% of arts workers report that they are fully unemployed. 94% of arts workers report income loss; to date, the average arts worker reports $23,500 in lost revenue this year. Due to COVID, 66% of arts workers report they are unable to access the spaces, staff, resources, or supplies needed to perform their work.”
The #RedAlertRESTART call to action implores US Congress to pass the RESTART Act (S.3814) as quickly as possible, offering economic relief to the live events industry. Additionally, the movement aims to support ExtendPUA.org in their efforts toward continuation and extension of the Pandemic Unemployment Assistance to provide relief to those without work due to COVID-19.
“The entire industry has been impacted by the shutdown, including actors, designers, stagehands, programmers, rental shops, and manufacturers like ETC,” says David Lincecum, Vice President of Marketing at ETC. “Entertainment and events were instantly shut down in March and will be late to recover. Our industry and workers need more relief measures like the RESTART Act.”
Buildings, structures, and residences across North America including the ETC headquarters building in Middleton, will be lit in red from 9pm-12am on September 1.