ETC Lighting Elevates Asharq News Studio Along the Iconic Nile

ETC lighting and control are powering the latest upgrade at the prestigious Asharq News Studio, located on the banks of the iconic River Nile in Egypt. As a leading voice in Arab media, Asharq News delivers a wide range of programming—from business news to political talk shows—and continues to invest in technology that enhances its viewer experience.

ETC’s long-time partner and dealer, Oasis Enterprises, specified the lighting and control systems for the Cairo studio, following the successful instalment of ETC lighting in Asharq Studio’s Dubai facility. Building on that proven performance, ETC’s reliable and advanced technology was the clear choice to ensure seamless integration and high performance at each individual studio.

Despite the challenges presented by the studio’s limited space and the presence of a large background window, the team successfully achieved a visually striking result. The combination of ETC lighting, strategically placed mirrors, and optimal camera distribution, transformed the space to deliver a beautifully crafted image on-screen and off-screen. The entire concept and creative direction were led by Asharq’s News Resources Director, Mr Malek Obeid, whose vision brought the project to life.

The Cairo studio features ColorSource Spot Jr and Irideon WLZ fixtures in white, Response Mk2 DMX Gateways for networking, and control via Element 2 and ETCnomad. The chosen lighting systems were selected for their high quality, reliability and ease of control.

Karim Abboud, Lighting System Manager at Oasis Enterprises comments: “We are proud to have partnered once again with ETC to deliver a dynamic and efficient lighting solution for Asharq News’ Cairo studio. We relied on ETC’s precision control and versatile fixtures to achieve a clean, professional broadcast look. This project reflects our continued commitment to quality, creativity, and technical excellence in every studio environment.”

Mark Larcombe, ETC Regional Sales Manager, added: “We’re thrilled to see ETC lighting once again play a pivotal role in Asharq News’ broadcast spaces. Thanks to Oasis for expertly delivering this project. It’s exciting to be part of a studio that is setting new benchmarks for broadcast excellence and innovation in the region.”