Heidi Bowers becomes ETC southwest regional sales manager

ETC's Heidi Bowers has just been named the company's new regional sales manager for the southwestern United States. In this new role, she'll oversee sales in the region and work closely with ETC representatives and dealers to provide the best support to customers.

Bowers graduated from Northern Arizona University in 1999 with a bachelor's degree in Theatre Design and Technology with an emphasis in Lighting Design and Stage Management. She began her career with ETC in 1999 as a systems estimator for the West and Latin America. 

In 2003, Bowers became the field project coordinator for the Southwest and Latin America. As field project coordinator, she provided technical sales and support for the region, assisted ETC's regional sales manager and supported local representatives, dealers and distributors. Bowers was also responsible for demonstrating ETC products, and helped train end users, consultants, engineers, dealers and more. 

"Heidi will be a great asset as a regional manager," says ETC Entertainment National Sales Manager Nick Wurzel. "She has an incredible amount of experience working in this region, and has already cultivated strong working relationships with our reps, dealers, distributors and customers there. Her knowledge of ETC products and service will be an added benefit in her new position."