ETC transitions to open dealer market in Benelux countries
In March, ETC changed its sales structure in Benelux (Belgium, the Netherlands and Luxemburg) from a distributor-based model to a dealer market, in order to provide the highest-quality support in the region. The new system went into effect on April 2nd
, 2015, with three companies named as dealers.
"In March, our Belgium distributor, FACE bvba, opened an office in the Netherlands," explains ETC regional manager Tim Stokholm, "and we approved them as an official dealer. To best serve our customers, we decided to make Benelux a dealer-based region." ETC's dealers in Benelux are now FACE, Lightco and Controllux.
"FACE has been expanding steadily in the Netherlands," says FACE CEO Karel de Piere. "We opened our Support Center in Rotterdam, and a new consultant, Fons de Vreede, joined our team. If you can add a world-class brand like ETC to your portfolio and become part of the European ETC strategy, you must embrace this great opportunity."
In celebration of the new arrangement, FACE will be hosting an LED technology seminar on June 9th
, in the Experience Room of its Rotterdam office. Information about the seminar can be found at
To find the contact information for ETC's Benelux dealers, visit