ETC Realigns Executive Team, Entering Next Chapter

ETC announces changes to its executive staff as the company moves ahead with its next phase of growth. Several VP’s on ETC’s leadership team will take on new responsibilities. Each executive brings years of experience to their new role, helping the company build on its long-term success.

Sarah Danke has been with ETC for 33 years in many customer facing roles and has been named the new Vice President of Marketing where she will continue as a major customer advocate. Sarah has been instrumental in building ETC’s legendary customer service ethic. She was ETC’s first Tradeshow Manager, held various management roles in Professional Services, and served as the Vice President of Professional Services for many years.

David Lincecum has been with ETC for 30 years focusing his time on sales, marketing, and product strategy as the VP of Marketing and will now assume his new role of Vice President of International Operations. David will focus the majority of his time on automated lighting and control at High End Systems in Austin, while also traveling to ETC’s international offices and our Middleton headquarters. He has previously been heavily involved with growing ETC’s LED and automated lighting markets and has had a strong presence internationally, leading ETC global marketing efforts.

Durrell Ramer has been with ETC for 28 years and will continue his successful ETC career as the new Vice President of Professional Services. Durrell’s vast experience includes serving as VP of International Operations, directing the implementation of many systems for ETC, and the management of quotations, systems, and technical services departments. 

James Foster has been named the new Vice President of Finance, as the current Vice President Jeff Welch, announced his plans to retire at the end of 2024. James joined ETC in 2015, starting out in Research & Development. He has held many roles throughout the company including human resources administration, acquisition management, and more recently as the manager of ETC's Quotations department in Professional Services. James has also served on ETC’s Board of Directors since 2022.

“This realignment will position ETC for our sustained growth,” says Dick Titus, President/CEO of ETC. “Each department will benefit from the wealth of experience these executives bring. Together, they’ll help us forge a path for ETC’s continued success.”

ETC begins this next chapter as a reformulated executive team just after the recent announcement that the company is now 100% employee owned. In 2025, ETC will enter its 50^th year of business, celebrating the rich history and its continued success.