ETC lights up Geneva International Motor Show 2018
Date Posted: 6/28/2018
Photo © Andreas Keller
The Geneva International Motor Show attracts more than 700,000 visitors every year and hosts the largest and most renowned car manufacturers from around the globe. It is one of the world’s three most prestigious and influential car shows, alongside the Detroit Auto Show and the IAA in Frankfurt. This year in Geneva, Source Four fixtures from ETC were among the luminaires selected to highlight the new models unveiled by premium car manufacturers Mercedes-Benz and Audi.
The task of lighting automotive shows can be a challenging one, with some naming them among the most demanding lighting design projects. Lighting plays a crucial role in such events – brands want to draw attention to their displays with precise illumination, without skewing the appearance of the colour finishes of the vehicles. Consequently, only the best systems on the market are selected to showcase the major car brands’ latest and greatest creations.
For the 2018 edition of the Geneva Motor Show, German-based company rgb GmbH was entrusted to supply bespoke lighting solutions for the exhibition spaces of Audi and Mercedes-Benz. In order to perfectly illuminate global premieres from Mercedes-Benz – including the the all-new Mercedes-AMG GT 4-Door Coupé and the extensively redesigned C-Class –the rgb team specified only the highest quality luminaires. Among the fixtures selected were 141 Source Four PAR 750, 43 Source Four Profile 750 and three Source Four LED Series 2 Daylight HD from ETC. Meanwhile, an exclusive press event for Mercedes-Benz called for an additional 49 Source Four LED Series 2 Daylight HD fixtures, a further 25 Source Four PAR 750 and 28 Source Four PAR 575.
Additionally, almost 140 ETC fixtures were positioned to complement the Audi exhibtion area, including 54 Source Four Profile 750 and 53 Source Four LED Series 2 Daylight HD luminaires.
Dirk Feuerstein, CEO of rgb GmbH, stated: "We ensured that the Mercedes-Benz and Audi vehicles were highlighted precisely with appropriate lighting levels; while the stands were bathed in a pleasant glow from the LED luminaires, which emit less heat."