ETC Announces Northern Europe Territory Restructuring and Promotion of Robbi Nassi

ETC is pleased to announce new changes to its Northern European sales territory, reinforcing the company’s commitment to delivering enhanced service and support to its’ growing customer base across the region.

To better support ETC’s expanding customer network, whilst continuously improving the effectiveness of the company’s sales department, the Northern European region will be divided into two distinct territories, effective immediately:

• ‘Benelux’: Belgium, the Netherlands, and Luxembourg
• ‘Nordics’: Greenland, Iceland, Denmark, Sweden, Norway, Finland, and the Faroe Islands

As part of this restructuring and the increased demand in the region, Robbi Nassi has been promoted to Associate Regional Manager and will focus exclusively on the Benelux region’s customer network. Regional Sales Manager Tim Stokholm will concentrate on managing ETC’s developing sales partner base throughout the Nordics following a recent period of change in the region.

Based in Amsterdam, Nassi will be responsible for providing dedicated sales support and managing projects across the territory. These changes enable Nassi and Stokholm to concentrate fully on their respective territories, strengthening local relationships, increasing regional engagement, and supporting sustained growth across the area.

Nassi has spent the past six years with ETC as a Field Project Coordinator, building extensive hands-on experience with the company’s customers and systems. He has developed strong relationships with dealers, customers, and end users across the region and continues to strengthen those connections.

Prior to joining ETC, he served as Live Events Manager at Electrosonic SA Ltd and later moved to Sydney to work as a Technical Sales Representative for Event Communications Australia. His project experience includes installing the first ETC networking infrastructures in theatres in South Africa.

“These changes position us strongly to support our growing customer base across Northern Europe,” says Sales Manager Darren Beckley. “By creating dedicated focus in Benelux and the Nordics, we can respond more effectively to local market needs, strengthen our partner networks, and provide an even higher level of service. With Robbi and Tim concentrating on their respective territories, we are well placed for continued growth and excited about the opportunities ahead as we keep building the business together.”