ATG Entertainment Enhances Lighting Flexibility with ETC ColorSource ThruPower

Two iconic ATG Entertainment venues — the Liverpool Empire Theatre and the Ambassadors Theatre in London — have recently upgraded their lighting systems with ETC’s ColorSource ThruPower technology, in collaboration with ETC dealer Push The Button (PTB). This strategic move underscores ATG Entertainment’s commitment to providing flexible, cutting-edge lighting solutions that meet the diverse demands of modern productions.

ETC’s ColorSource ThruPower technology delivers unparalleled versatility by allowing venues to switch between dimmed and constant power modes. This flexibility supports both traditional tungsten fixtures and modern LED lighting, making it an ideal solution for venues that host a wide variety of performances. By eliminating the need for separate circuits for different lighting types, ColorSource ThruPower facilitates seamless transitions between various lighting requirements, significantly improving operational efficiency and reducing overall energy consumption. The system features dual mode operation, energy efficiency, a user-friendly interface, and a robust design, ensuring reliable performance in the demanding environments of live theatre.

The Liverpool Empire Theatre has fully embraced this innovative technology, incorporating ColorSource ThruPower alongside its ETC Paradigm architectural lighting control system. This combination enhances the theatre’s capability to accommodate a diverse range of productions, from large-scale musicals to intimate performances. The ColorSource ThruPower system’s dual mode operation allows the venue to easily switch between traditional incandescent lighting and energy-efficient LED fixtures, ensuring optimal performance regardless of the production type.

Similarly, the Ambassadors Theatre in London’s West End has benefited from the installation of ColorSource ThruPower as part of a major refurbishment of its production and house lighting systems, enhancing its ability to adapt to various production styles. This upgrade, complemented by ETC’s Paradigm control system, streamlines lighting operations and boosts flexibility for fluctuating requirements. The integration of ColorSource ThruPower allows the theatre to seamlessly transition between different lighting setups, catering to the unique demands of each show while also improving energy efficiency.

Rory Fraser-Mackenzie, ETC Market Manager, said: "ColorSource ThruPower has been a key part of enhancing lighting flexibility across these two ATG Entertainment venues. It allows these esteemed theatres to embrace both traditional and modern lighting technologies in one unified system, making it easier for them to cater to a wide range of productions. We’re proud to support ATG Entertainment, together with PTB, in delivering high-quality, energy-efficient lighting solutions that meet their creative and operational needs."