Since its inception 40 years ago, ETC has come a long way. Now a
global leader in the manufacture of lighting and rigging technology, ETC employs
over 1,000 people, across 10 countries, in facilities totaling more than 10
football pitches in size. In recent years, the company's growth has been
particularly remarkable; to keep pace and to allow for future developments, a
global office expansion program is underway.
ETC Ltd's London base is the latest of the company's premises to
undergo a significant revamp. The recent construction work at the two-story
facility involved a complete overhaul of the upper level of the building,
including the installation of a mezzanine that houses multiple open-plan work
areas, several individual offices and a meeting room. The lower floor has also
been reconfigured to incorporate a dedicated R&D lab and new open-plan pods
for the Technical Service, Logistics and Repair teams.
The theatrically-themed common space that the premises is famous for -
The Playhouse at Gypsy Corner - has been preserved. Meanwhile, the remainder of
the building has been refurbished to provide a general feeling of light and
space. Adorning the walls is a selection of statement prints featuring local
landmarks, including the London Underground and Tower Bridge.
wellbeing is very important, and with the renovations, we have created a more
comfortable and pleasant work environment. ETC is not a very hierarchical
company and the way the space has been configured is in keeping with this
company culture," says Matthew Brookfield, general manager of ETC Ltd.
The next phase of the program will see the installation of a
state-of-the-art container neighborhood at the company's headquarters in
Middleton, Wisconsin. Embraced worldwide for its industrial feel and funky
aesthetic, shipping-container architecture offers an attractive mix of fun and
functionality that's a perfect fit for ETC. The development will involve a new
addition to the factory building, where R&D will be consolidated into a new
"Container Hall" that comprises three-high container stacks, crisscrossing
walkways, meeting rooms, break spaces and workshop courtyards.
expansion project underlines ETC's long-term commitment to its staff. Fred
Foster, founder and CEO of ETC, is quick to tell anyone who asks: "We have the
best people. And when you have the best people, you can never stop growing. It's
also why it's really easy to make this kind of investment to keep them