ETC Fixtures Product Manager Tom Littrell discusses the newest Selador Series fixtures: Vivid Fire and Vivid Ice have just released. In an environment where every LED offering touts its ability to make full-range color, you may ask yourself why we decided to build fixtures with a more limited color palette...
I guess that is a mighty 'heady' title for a blog post from a guy who has been silent on this Light Minds blog for months. Well... I am breaking my silence. Fact is, I have been busy, but now I feel motivated to write, and hopefully that will continue! You can encourage me by offering your comments...
We held a celebration of the Selador integration in to ETC yesterday. Everyone got free Pizza and a chance to look at the new fixtures and understand the technology and what makes them different. Fred had the idea for a pizza display using an RGB fixture and a Selador fixture. Brilliant! Which Pizza...
My name is Rob Gerlach. I am one of the co-founders of Selador. Today we announced that ETC has acquired the Selador LED product line. This is, of course, a really big day for me and fellow co-founder Novella Smith, but I think it’s also a big day for our industry. Things are going to change a...