One of the things we at ETC most enjoy about the tradeshow season is the opening minutes of USITT, when students rush the show floor and scramble to collect as much swag as they can get their hands on. The first time I witnessed the mad dash, I was reminded of the running of the bulls at Pamplona or Black Friday at the mall, but it was a lot more fun (and probably a lot safer) than that. And throughout the show, we love to see the students’ enthusiasm for everything theater-related, and we can’t help but get swept up in the excitement, as well.
This year, we have even more to look forward to for USITT. Here’s a rundown of the top ten reasons you should join us at the tradeshow, March 31st – April 2nd, in Kansas City, MO:
1. Golden anniversary
USITT is marking its 50th anniversary, so the tradeshow will be filled with special events and activities to celebrate the milestone.
2. Party, party, party
ETC is co-sponsoring the Fifty & Nifty bash on Wednesday, March 31st, in the Imperial Ballroom at the Marriott Kansas City Downtown, Muehlebach Tower, from 8-10pm. With music, dancing, entertainment and more, this promises to be a fun and exciting way to kick off USITT 2010.
3. Student Session turns 10
At USITT, ETC will be celebrating the 10th anniversary of our popular Student Session. If you stop by our booth (#630) anytime during the show, you can pick up a VIP pass to get you “backstage” with us on Thursday, April 1st, at 6:15pm. Students can participate in a question-and-answer session with ETC insiders, learn more about our company and products, and of course, score some exclusive, student-only swag!
4. ETC Rigging™
ETC’s new rigging line will make its USITT debut this year. Stop by our booth for a demo of the innovative Prodigy™ motorized-hoist systems and QuickTouch™ controls. Safer, smarter and more affordable, ETC Rigging is designed for any venue.
5. Selador Series® of LED illuminators
The Selador Series’ x7 Color System™ is see-it-to-believe-it technology. With color flexibility unmatched by other LED fixtures, the Selador Series produces beautiful white light, rich pastels and vibrant hues that are every designer’s dream. Visit ETC at USITT to see our color passion in action.
6. Vivid™ Fire and Ice
Catch your first glimpse of ETC’s new Fire and Ice LED fixtures. Fire is designed to engulf the stage in saturated crimson, amber and scarlet, and Ice produces stunning washes of indigo, cyan and jade. Fire and Ice produce these luscious colors while equaling or beating the brightness of conventional tungsten PAR fixtures.
ETC recently updated the Selador Series Vivid fixture. The new Vivid-R uses 10% less power, with 50% more light output. Now you get stunningly bold color with even greater power-consumption savings. See why it’s easy being “green” in ETC’s USITT booth.
8. Smart dimming
ETC will show off the newest additions to our Smart Solutions™ family of lighting gear, SmartBar® 2 and SmartModule™ 2. Reliable, portable and affordable, SmartBar 2 and SmartModule 2 are the next generation of dimming.
9. Portfolio rescue
Students will once again have access to the ETC Connect Lounge at USITT, where you can get last-minute help putting together your portfolio. We’ll have computers, printers and scanners for you to use, with ETC staff ready to answer questions or offer advice.
10. Apply for LDI
ETC is launching at USITT the application process for our LDI Student Sponsorship. Apply online or pick up a hardcopy at our USITT booth, for your chance at an all-expense-paid trip to the LDI tradeshow, October 22nd-24th in Las Vegas.
We hope to see you at USITT!