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Better support on etcconnect.com? You decide.

Have you noticed that we've made some support-related improvements to etcconnect.com over the holiday season? It's no secret that ETC prides itself on customer service, and online support is an area where we're always looking to improve. In...
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Another Periodic Table!

With our Periodic Table of Element still top of mind around here, a link to this periodic table of video game controllers just lept out at me today on Twitter (via @Rands ).
Posted by john.kuehl | 1 comment(s)
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A new approach, design for Controls on etcconnect.com

We recently made several notable changes to the section of our website dedicated to presenting our Controls products (both Entertainment and Architectural). I wanted to share some of the thought process and strategic planning that went into this project...
Posted by john.kuehl | 5 comment(s)
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Relentless

The headline "Relentless Innovation in Lighting Control" was once a fixture on our homepage. We've done a bit more cross-promotion of other product launches and news in the past several months that replaced that standard headline and introduction...
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A new look at Net3

Someone said to me recently, "I honestly believe you shouldn't have to know Net3 from the wind in your hair." Perhaps that's a fair statement - how many people in any office around the world have the slightest idea what's going on behind the scenes with...
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Where'd you get help before?

I think I'm the stats guy of the blog group here, so how about another one: We have over 3,000 members of our online community, and we appreciate the contributions from each of them. When we talk about this group, which we do often, there's a rhetorical...
Posted by john.kuehl | 7 comment(s)
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Lesson on launching new features

There's quite a bit of chatter online the last few weeks regarding Netflix's decision to first kill, then revive, a little-used, cumbersome feature of it's service called "Profiles". I'm not a Netflix subscriber (I actually use Blockbuster's mail service...
Posted by john.kuehl | 3 comment(s)
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Hey, what are you all looking at?

On etcconnect.com, that is. I just finished compiling an internal report on web activity on our site for May, and thought it might be interesting to share openly some notable ETC web trends. First of all, we've been having a great start to 2008. Before...
Posted by john.kuehl | 3 comment(s)
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