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10-07-2010 9:58 AM

ETC at Music Moscow 2010

For the last severa l years, ETC has participated in the Music Moscow tradeshow, an exhibition for stage, theater and concert equipment. People from all over the world flock to Moscow to check out everything from guitar picks to speakers, lasers to microphones...
Posted by allisonsuchon | with no comments
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01-18-2010 10:07 AM

Better support on etcconnect.com? You decide.

Have you noticed that we've made some support-related improvements to etcconnect.com over the holiday season? It's no secret that ETC prides itself on customer service, and online support is an area where we're always looking to improve. In...
Posted by john.kuehl | with no comments
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06-19-2009 2:53 PM

Another Periodic Table!

With our Periodic Table of Element still top of mind around here, a link to this periodic table of video game controllers just lept out at me today on Twitter (via @Rands ).
Posted by john.kuehl | 1 comment(s)
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06-08-2009 12:40 PM

A new approach, design for Controls on etcconnect.com

We recently made several notable changes to the section of our website dedicated to presenting our Controls products (both Entertainment and Architectural). I wanted to share some of the thought process and strategic planning that went into this project...
Posted by john.kuehl | 5 comment(s)
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09-02-2008 3:48 PM

A new look at Net3

Someone said to me recently, "I honestly believe you shouldn't have to know Net3 from the wind in your hair." Perhaps that's a fair statement - how many people in any office around the world have the slightest idea what's going on behind the scenes with...
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07-10-2008 1:10 PM

Have a good time.

So, I've been a little preoccupied. Lincecum and I talked quite a while ago about adding my two cents to the ETC blog pool and I was all jazzed about it. I mean, what a great opportunity to actually get to write something interesting! No offense to those...
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07-02-2008 12:19 PM

Lesson on launching new features

There's quite a bit of chatter online the last few weeks regarding Netflix's decision to first kill, then revive, a little-used, cumbersome feature of it's service called "Profiles". I'm not a Netflix subscriber (I actually use Blockbuster's mail service...
Posted by john.kuehl | 3 comment(s)
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06-05-2008 11:03 AM

Hey, what are you all looking at?

On etcconnect.com, that is. I just finished compiling an internal report on web activity on our site for May, and thought it might be interesting to share openly some notable ETC web trends. First of all, we've been having a great start to 2008. Before...
Posted by john.kuehl | 3 comment(s)
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05-21-2008 9:02 AM

SNAP! Are you focusing on the right things?

Any Harvard Business Review readers in the audience today? Before I started working at ETC, I wouldn't have raised my hand and wouldn't have felt like I was missing anything relevant to me. Now, after reading through a few issues passed on to me by a...
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