Getting to Green
Thomas Friedman has done a great piece of video on NYTimes.com. In the video is discusses the article he wrote for the Times Magazine "The Power of Green."
In this piece he talks about reasons for America to take the lead on green power and environmentally sound practices and his reasons and examples are extremely compelling. He argues that governments which set a very high standard for these practices force the innovation to happen in the market. In fact he suggests that the rising price of oil is exactly the wake up call that the USA needs. I have to say that I am very compelled by his argument - watching the changes in my habits and those around me as energy prices rise. We do need this. I've also been thinking about how the same reasons and actions could change the entertainment lighting business.
As we in this business fear the regulation of power consumption in the theatre -- it may be exactly what is needed in order to force innovation. In effect, our ability to get around this need for more efficiency in power use is a crutch. I guess it is pretty obvious that we at ETC really prefer to keep selling Source Fours and dimmers!
But Friedman's brief 6 minute discussion left me feeling the way I felt after watching "An Inconvenient Truth." A feeling of a very inconvenient lump in my throat.
David Lincecum