Dave & Company Keep Outdoing Themselves

Boradway DeliOver the past handful of days the Broadway Deli in Town Square has featured an impressive run of lunch cuisine, including grilled hamburgers (like, actually grilled, by Dave) on May 6, teriyaki chicken sandwiches on May 12, and a double-whammy of baked potato bar (all the toppings you could want, and all for under $2.50!) and BBQ beef ribs today. I hear steak sandwiches are coming soon, and I haven't even mentioned the seemingly bottomless supply of fresh strawberries that have graced the salad bar all spring. Incredible! I planned to take pictures of the ribs today, but they were cleaned out before I made my way downstairs with the camera.

I've been reading about the theoretical impacts of both positive and negative morale on productivity lately, and I'm going to go ahead and say that having the Broadway Deli (which is, essentially, the ETC version of your basic corporate cafeteria) makes for lots of good positive morale. Like the rest of Town Square, it features an appropriately-styled "storefront", which only adds to its natural, downtown street cafe feel. I love how you can't get through the salad line without having at least two casual conversations with people you probably never otherwise see in your daily work, and if you go at peak time, you needn't be surprised to hear Kelly, Mary or Missy talking friendly smack to a customer (usually Bill) getting picky or indecisive with his lunch order. I especially love how Dave keeps trying to find new ways to keep the masses happy, like trying a new supplier of chocolate chip cookies because he thought they used better quality chocolate in the chips. Now, that's a guy who cares about his job - and probably knows it's about much more than just food service.

There was a brief time I lamented our office's lack of walking-distance proximity to restaurants (I think there are exactly zero), but I am now a Broadway Deli devotee, and I don't think I'm alone! Something tells me Fred hoped and wanted this to happen when this new building was conceived a few years back, and that they would agree with what Brad Bird, Academy Award-winning director at Pixar, had to say recently about morale:

"If you have low morale, for every $1 you spend, you get about 25 cents of value. If you have high morale, for every $1 you spend, you get about $3 of value. Companies should pay much more attention to morale."

Thankfully, mine does, right down to the food.

Published 05-14-2008 2:34 PM by john.kuehl
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Comments

# re: Dave & Company Keep Outdoing Themselves

Amen to that John!!! I personally love visiting the deli each day. Kelly makes me the best veggie Pizza panini possible and I think our salad bar rivals any I have visited. I also noticed the actual grilling that goes on outside!

Dave and the deli gang have done a lot to improve my morale and I do appreciate the attention to detail!  Dave even gave me credit one day when I forgot my wallet! OOps - shouldn't broadcast that. If you come to Madison - be sure to stop by for lunch!

Wednesday, May 14, 2008 3:49 PM by dlincecum

# re: Dave & Company Keep Outdoing Themselves

The deli is one of my favorite things about ETC (and believe me there are many others).  I always disliked packing lunches, and I haven't done it once since I started at ETC.  Great food, great prices, great people.  What more could you ask for?

Wednesday, May 14, 2008 5:58 PM by mgarrison

# re: Dave & Company Keep Outdoing Themselves

..and presumably the coffee, as well?

:-)

Couldn't resist--we have to keep the pressure on Fred!

Wednesday, May 14, 2008 7:18 PM by sterry

# re: Dave & Company Keep Outdoing Themselves

I love this place! Where was this at the other places I've worked?! I paid twice as much and got less than half the quality and quantity. It is truly great to have a guy like Dave operating the deli. He and all who work with him truly care and it shows! It's so nice not having to pack a lunch - what a time saver! And: Chocolate ice cream! Even McDonald's quit serving that and we have it right at work. I'm loving it!

Thursday, June 05, 2008 6:56 PM by mattmoris

# re: Dave & Company Keep Outdoing Themselves

There is a lot to be said for keeping your employees happy.  The Brad Bird quote is very true.

Friday, June 20, 2008 4:52 PM by toddhaas