Blogs

During my entire stint at ETC my good friend David North and I have always done a good bit of complaining about how we record and store information about our products. At first it was more about how to get info out of his BIG, semi-photographic, Electrical...

My name is Rob Gerlach. I am one of the co-founders of Selador. Today we announced that ETC has acquired the Selador LED product line. This is, of course, a really big day for me and fellow co-founder Novella Smith, but I think it’s also a big day...

ETC Field Service Coordinator David Hilton explains why there's no place like ETC when it comes to dimming: Most people don’t know that I grew up in Kansas. This means that I refer to Coke as “pop”, I call the Arkansas River the...

Subtitle ---- What happens when you throw out all process and just do it A while back we decided that in order to be a cool company we needed an iPhone app. It was obvious what the app should do - remotely control our consoles of course. But how would...

We recently made several notable changes to the section of our website dedicated to presenting our Controls products (both Entertainment and Architectural). I wanted to share some of the thought process and strategic planning that went into this project...

For those of you who work in the theatre or production, you probably don't run into software like SAP very often, if ever. We on the manufacturing side of things have a lot of data to manage- sales data, the daily management of stuff coming into the...

Many of you may have heard that we had to abruptly stop taking orders for Express and Expression consoles a couple of weeks ago. With the dust having settled a bit I wanted to offer a clear (we'll see how clear!) explanation of what is up with these products...

Or is it? We hear a lot of conflicting opinions on how our product catalog is used - if it's used at all - from our dealers. We hear the catalog referred to as a "gift" that sales people feel compelled to leave behind when they visit a customer...