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Blogs

  • What could the Economic Stimulus Package mean to you?

    While watching President Obama's speech last week, I noticed that most people in the room, including the Vice President and the Speaker of the House, had a small brochure they were reviewing while Obama was speaking. I have my own opinions about keep...
    Posted to Light Minds Think Alike by joebokelman on 02-26-2009
  • The CUBS and Teamwork in ETC Service

    There is a yearly ritual that takes place in the ETC Service Department. It usually happens in late February and involves a great deal of planning, coordination and teamwork. The event: Trying to buy home game tickets for Chicago Cubs Baseball games....
    Posted to Light Minds Think Alike by mmeskill on 02-20-2009
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  • Welcome Selador to ETC - a new home for the x7 color system

    My name is Rob Gerlach. I am one of the co-founders of Selador. Today we announced that ETC has acquired the Selador LED product line. This is, of course, a really big day for me and fellow co-founder Novella Smith, but I think it’s also a big day...
    Posted to Light Minds Think Alike by rgerlach on 02-16-2009
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  • On originals vs. copies

    "Shouldn’t copying something be easier than creating it? Someone else already did the work, right? The problem is that the work on the original is invisible. The copier doesn’t know why it looks the way it looks or feels the way it feels...
    Posted to Light Minds Think Alike by john.kuehl on 02-06-2009
  • Relentless

    The headline "Relentless Innovation in Lighting Control" was once a fixture on our homepage. We've done a bit more cross-promotion of other product launches and news in the past several months that replaced that standard headline and introduction...
    Posted to Light Minds Think Alike by john.kuehl on 01-28-2009
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  • Creating the ETC online experience with inspiration from Trader Joe's

    Walking out of the grocery store on Sunday morning, I noticed a sign that hadn't caught my eye in previous visits. I liked the message, and I also really liked the simple words that Trader Joe's has used here to describe part of their mission...
    Posted to Light Minds Think Alike by john.kuehl on 01-20-2009
  • Impermanence

    We should not complain about impermanence, because without impermanence, nothing is possible. -Thich Nhat Hanh I’ve been thinking quite a bit lately about change. Specifically, the human species’ general resistance to change, and how societies...
    Posted to Light Minds Think Alike by sclausen on 01-15-2009
  • Your Answers to "Eos or Congo?"

    It's probably no surprise to anyone familiar with ETC and our products that one of the more common questions we receive from users and potential customers is, "Eos or Congo?" Alternatively asked as "Ion or Congo jr?", it's...
    Posted to Light Minds Think Alike by john.kuehl on 01-06-2009
  • Planned Maintenance for ETC's Online Community

    We're going to be doing some maintenance on our online community on Saturday, December 13 from approximately 6am - 12pm CST. During this time, all community features, including our forums, will be unavailable. We apologize in advance if this throws off...
    Posted to Light Minds Think Alike by john.kuehl on 12-12-2008
  • Town Square for the Holidays

    Town Square has gone through its annual holiday transformation, thanks to a lot of talent and work by many ETC staff-slash-set designers. The big guy (not Fred, the OTHER big guy) is even part of the installation. These cell phone pictures don't really...
    Posted to Light Minds Think Alike by john.kuehl on 12-03-2008
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  • NYC Opera Revisited

    The New York Times online recently reported that the City Opera is parting ways with its new "emprasario." I first reported on the attempt to do a makeover of sorts on a post here earlier this year. When I reported earlier this year about the Operas risk...
    Posted to Light Minds Think Alike by dlincecum on 12-02-2008
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  • White Glove Inspection

    Now you might think it a little odd that a company where the head dude walks around in Birkenstocks holds what's called a White Glove Inspection. At least once a year Fred warns us that inspection time is coming so that we make sure to get things cleaned...
    Posted to Light Minds Think Alike by dnorth on 11-19-2008
  • A PhD in Economics from This American Life

    This is off the topic of lighting, but on the topic of just about every other conversation going on these days... If you're like me and interested in knowing more about what's at the root the US economy's problems recently, but are not at all the kind...
    Posted to Light Minds Think Alike by john.kuehl on 11-17-2008
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  • Sorry About the Outage

    Forums are back up after a little hiccup on our end. Our apologies for the outage, and hope we didn't leave any of you hanging in the midst of trying to solve an urgent problem! We'll try not to let it happen again - especially in the middle of the day...
    Posted to Light Minds Think Alike by john.kuehl on 11-13-2008
  • Not just another day in Vegas

    Thursday was not Friday. Friday was quite exciting!!! The Ribbon Cutting Ceremony took place and then allowed hundreds to burst through the gate. We were the first booth on the right and got slammed right off the bat. I had photos and then accidentally...
    Posted to Light Minds Think Alike by dlincecum on 10-25-2008
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