Blogs

Is ETC a "corporate" environment?

It is amazing how much the culture of ETC has changed over time - and how much has stayed the same. When I joined ETC in 1994 the place was a mish-mash of offices, office furniture, copiers - everything had been gathered over the years as the company...

Posted to Light Minds Think Alike by dlincecum on 09-08-2010

Filed under: corporate life

The ETC product catalog is dead.

Or is it? We hear a lot of conflicting opinions on how our product catalog is used - if it's used at all - from our dealers. We hear the catalog referred to as a "gift" that sales people feel compelled to leave behind when they visit a customer...

Posted to Light Minds Think Alike by john.kuehl on 08-24-2010

Get on board with the Pecha Kucha craze!

ETC Architectural Market Manager Joe Bokelman explains what a Pecha Kucha is: A what? What is a Pecha Kucha, you ask? An easy answer might be to refer you to pecha-kucha.org , and leave it at that. But, if you haven’t already clicked away, a llow...

Posted to Light Minds Think Alike by allisonsuchon on 08-20-2010

Filed under: culture, people, worklife, fun, community

ETC Live!

ETC lights venues all aro und the world – theaters, museums, tradeshows, amusement parks, concerts and more. One of the main reasons our equipme nt is so popular is because we understand what lighting professionals need for their varied applications...

Posted to Light Minds Think Alike by allisonsuchon on 08-12-2010

Filed under: culture, people, worklife, fun, community, selador, Ice, Fire

Workshop 2010 – coming to a computer near you

This week, from We dnesday, July 14 th through Saturday, July 17 th , reps and dealers will flock to Middleton for ETC’s annual Workshop. Nearly 150 people are signed up to partake in this year’s event, which offers hands-on training on all...

Posted to Light Minds Think Alike by allisonsuchon on 07-13-2010

Fun with ETC Swag

Ok, so sometimes we need to get into a little fun around here and not all be tied up in product releases and website stats [sorry Marketing guys]. And yes, I will write about something more serious soon....perhaps on rigging..... ETC takes care of its...

Posted to Light Minds Think Alike by dnorth on 06-23-2010

Filed under: fun, bbq, swag, camera

Selador Vivid Fire and Ice: a designer turned from skeptic to fan

Lighting Designer and Guest Blogger Chris Rynne talks about his first experience using the newest members of the Selador Series of LED fixtures, Fire and Ice: Last year, I was in a conversation with David Lincecum, marketi ng manager for ETC, and in that...

Posted to Light Minds Think Alike by allisonsuchon on 04-27-2010

Filed under: Green Power, entertainment lighting, opera, theatre, selador, led, energy conservation, Ice, Fire, Selador Series

Source Fours in their (un)natural habitat

When I first saw the Source Four at LDI in 1992 I knew that it was going to change a lot of things. I wonder what the number would be if we could add up the kilowatt hours that the Source Four has saved the world in electrical generation. And yet the...

Posted to Light Minds Think Alike by dlincecum on 04-19-2010

New on etcconnect.com: white papers and application notes

A nubbin post today to point out that we've introduced a new feature in our also-new Support section: the Reference Library . That's a label that could mean a lot of things, but in this case, that's what we're calling the area of our site...

Posted to Light Minds Think Alike by john.kuehl on 04-12-2010

People for the ethical demonstration of Selador

ETC Field Project Coordinator David Hilton discusses an important issue facing lighting designers: There’s a tragedy occurring every day in this country – a tragedy that affects lighting designers and technicians alike. This tragedy is unfolding...

Posted to Light Minds Think Alike by allisonsuchon on 04-01-2010

Filed under: Green Power, fun, selador, x7 color system, led, energy conservation, Vivid, Ice, Fire, Selador Series, Vivid-R

ETC ready for historic USITT tradeshow

One of the things we at ETC most enjoy about the tradeshow season is the opening minutes of USITT , when students rush the show floor and scramble to collect as much swag as they can get their hands on. The first time I witnessed the mad dash, I was reminded...

Posted to Light Minds Think Alike by allisonsuchon on 03-15-2010

Filed under: products, tradeshows, x7 color system, led, Ice, Fire, SmartModule 2, Selador Series, Vivid-R, Rigging, SmartBar 2, USITT

Fire & Ice

ETC Fixtures Product Manager Tom Littrell discusses the newest Selador Series fixtures: Vivid Fire and Vivid Ice have just released. In an environment where every LED offering touts its ability to make full-range color, you may ask yourself why we decided...

Posted to Light Minds Think Alike by allisonsuchon on 03-01-2010

Filed under: products, entertainment lighting, selador, x7 color system, led, Vivid, Ice, Fire

Why additive color mixing matters

I guess that is a mighty 'heady' title for a blog post from a guy who has been silent on this Light Minds blog for months. Well... I am breaking my silence. Fact is, I have been busy, but now I feel motivated to write, and hopefully that will...

Posted to Light Minds Think Alike by dlincecum on 03-01-2010

Filed under: selador, additive color mixing

Better support on etcconnect.com? You decide.

Have you noticed that we've made some support-related improvements to etcconnect.com over the holiday season? It's no secret that ETC prides itself on customer service, and online support is an area where we're always looking to improve. In...

Posted to Light Minds Think Alike by john.kuehl on 01-18-2010

Filed under: marketing, web

It takes a village to raise a website

I'm overdue to say "thank you" to some people. Specifically, "those people" being all the ETC staff, customers, end users that have ever stopped to say, "hey, this thing on your website isn't, or at least doesn't seem...

Posted to Light Minds Think Alike by john.kuehl on 09-03-2009

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